Perfume brand guidance

Starting a perfume brand? Message us to find out what it will cost you.

Tell us what you're planning and we'll give you a straight answer on quantities, packaging, suppliers and unit costs — built on 12+ years in the perfume industry.

Message us on WhatsApp Or send an enquiry

12+years

Sourcing, production and packaging

Independent

Advice for your brand, not a factory

Worldwide

Remote guidance in your timezone

Everyone starts with the same question.

"What will it actually cost me to launch?" There's no single answer — it depends on your quantities, your packaging and the supplier you choose. But it is answerable, quickly, once someone knows what to ask. Send us your plan and we'll tell you where you stand.

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The process

Five stages between an idea and stock you can sell.

Most first-time founders don't get stuck because it's hard. They get stuck because nobody tells them the order.

Concept

Who it's for, how it should feel, and what it sits next to on a shelf.

Fragrance

Scent direction, oil selection and the concentration you're actually buying.

Packaging

Bottle, cap, sprayer and box — and whether they fit together.

Suppliers

Who can make it at your volume, and on what terms.

Production

Samples, approval, freight and getting stock in hand.

Not sure where you are?

Message us with whatever you have so far and we'll place you.

Cost

What actually moves your number.

Two brands with the same scent can be worlds apart on cost. These are the levers.

Order quantityThe single biggest factor. Minimums differ per component, not per order.
ConcentrationHow much oil is in the bottle changes both cost and how the scent performs.
Bottle and capWeight, finish and whether the parts are compatible at all.
Secondary packagingBoxes and finishing are quoted late and add more than people expect.
Supplier termsDeposits, revisions and who pays when something arrives wrong.
Freight and dutyFragrance ships as hazardous. It is rarely in the first quote.

Ask us what yours would cost

Experience

Where it usually goes wrong.

The four we see most

Ordering far more units than can be sold in a year
Approving artwork before the components are confirmed
Taking a supplier's minimum as fixed when it isn't
Leaving formula ownership undefined in the agreement

Already started?

Send us the quotes you've been given
We'll tell you what they actually commit you to
And what's still recoverable if something has gone wrong

Send us your plan. We'll tell you where you stand.

Whatever stage you're at — an idea, a quote you don't understand, or an order about to go wrong.

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Questions

Before you message.

What does it cost to start a perfume brand?

There's no honest single answer, and anyone who gives you one without asking questions is guessing. It's driven far more by quantity and packaging than by the fragrance itself. Tell us your market and roughly what you have in mind and we'll give you a real range for your situation.

What's the smallest order I can start with?

Usually lower than the first number a supplier gives you. Minimums are driven by components as much as by the liquid, and knowing which part sets the floor is often what lets a small brand start sensibly.

How long does it take?

From first conversation to sellable stock, it depends mostly on how many sampling rounds you need and whether paperwork runs in parallel with production rather than after it. We'll map your timeline when we know your product.

Do I own my formula?

It depends entirely on the agreement, and it's one of the most common things first-timers get wrong. Check it before you sign, not after.

Can't I just ask a manufacturer directly?

You can, and you should. The difficulty is that a manufacturer's advice serves the manufacturer — their minimums, their components, their margin. We take no commission from any factory, so the answer you get from us is about your brand.

What does it cost to work with you?

It depends on how much help you need — some people get what they need from a single conversation. Message us with your situation and we'll tell you honestly whether you need us at all, and what it would involve if you do.

I've already started and it's going badly.

Common reason people get in touch. Send whatever you have — quotes, samples, contracts, correspondence — and we'll work out what's recoverable.

Get in touch

Tell us about your perfume brand.

Where you are, what you're planning, and what you want to know. We reply within one business day.

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